The Delicious Life Cookbook-A-Day Giveaway Winner
2500 Recipes Everyday to Extraordinary
It’s my birthday month and I’m “gift”-ing you birthday presents every day! It’s like The Delicious Life is just one enormous virtual blog pinata that’s freely spilling sweet, sweet delicious candylove all over the web! How kind! How generous!
O, but be not ye fooled. TheDelicious is not as generous as you think. At least not to anyone but…
…no. 6 DessertObsessed! Dorothy, would you mind dropping me an email at sarah[at]thedeliciouslife[dot]com with your mailing address so I can send a copy of 2500 Recipes: Everyday to Extraordinary out to you? Also, please leave a comment on this post when you do so I can catch your email before it gets canned into spam.
For reasons that are not officially known to me, but can be reasonably assumed to be the fact that so much stunningNESS can radiate from a profile photo that features merely half a face, The Delicious Life is the target of many PR companies. These agencies seem to believe that sending “review copies” and product samples to little delicious moi will give their clients all kinds of positive online exposure because I will read and cook and bake and blog praises of their products, sending readers to the store in droves to buy! buy! buy!
While it’s initially flattering to read an email that strokes my influencer ego, the reality is that just beneath the surface, 622 of the 623 emails I receive each day have nothing to do with me whatsoever. New restaurant opening…in New York (I live in LA?). New bakery specializing in…cupcakes (come on?). New gadget that pits…seedless grapes (wtf?)! New USB-powered…Hello Kitty vibrator (oops, did I blog that one out loud)!
After the emails elicit some sort of potentially illicit response from me that may or may not be limited to slander or threats of bodily harm because they’re so offensively email merged, most of the emails just harmlessly click themselves to a trashy, half-skimmed fate.
Every once in a while though, there is something that is worth something, and more than anything, it’s better than nothing. I agree to “review,” take a look, read it, use it, maybe write about it, then set it aside to give away. You see, whether or not there is some sort of actual law around review copies, samples, or whatever euphemism you use for “freebie,” I cannot, in good conscience, keep the “gifts” that PR firms send me.
Over the past few months I have filled an entire cheap, Ikea bookshelf to the point of snapping under the weight of no less than 35 complimentary copies of cookbooks. It just so coincidentally happened that the tipping point of my complimentary cookbook shelf coincided with my birthday month coincided with a very symbolic life “clean up.”
Let’s just say that the stars were aligned for giving all those books away.
Giving away cookbooks is Too. Much. Fun. Really, it is, and to be quite honest, it makes me feel ever so slightly less stupid for stomping around the kitchen in my 5″ platform wedges and frilly little apron, screaming at my invisible staff about an equal number of blueberries in every muffin. Someone has to test the recipes in these books before reviewing them, doesn’t she?!
from 2500 Recipes by Andrew Schlosser
Makes 12 muffins
2 cups all-purpose flour
2 tsp baking powder
½ tsp ground cardamom (optional)
¾ cup granulated sugar
½ cup unsalted butter, softened
1 tsp vanilla
2 extra-large eggs
½ cup milk [** Sarah’s Note: I used yogurt instead of milk. Not sure if it was a good idea, but the muffins weren’t horrible]
2 cups blueberries
Preheat oven to 375 and prepare muffin tins (greasing the interior of each cup and the top surface of the tin [vegetable cooking spray works well], or place a paper or foil cupcake liner in each cup). Sift together flour, baking powder and cardamom; set aside. In a large bowl, beat sugar and butter until light and fluffy. Stir in vanilla. Beat in eggs, one at a time. Stir in half the flour mixture, then milk, then the remaining flour mixture. Fold in 2 cups blueberries. Spoon into prepared tin and bake for 30 minutes, until fully risen and browned.
(For most of the other muffin variations that follow, there is a simple replacement of the ½ tsp of cardamom with up to 1 tsp of whatever matching spice, up to 1 Tbsp of grated citrus zest, and 2 cups of chopped fruit, berries, or nuts.)